The Power of Packaging: Secret of the Mummy’s Tomb

Mummies and GI Joe go way back–all the way to the 70s. As a kid just barely aware of the large scale Joes that predated my childhood Real American Heros, I was somehow aware of the original search for the mummy set. Maybe it was the Peter Pan book and record. As an adult collector, I think that set perfectly encapsulates what makes the Adventure Team concept interesting to me. Joe can be a malleable enough brand to work well in an explorer role.

This modern 12 inch set places Joe in a more threatening mummy situation. Just look at the painting on the back of the box. That’s one mean-looking (if still out-of-scale) dessicated dude facing him down. And Joe is quite swoll compared to his 70s counterpart. “Pharaoh, do you even lift?”