GI Joe’s short-lived but super funky post-Adventure Team series doesn’t get enough exposure when the history of the brand is discussed. A few sites like 3DSuperJoes and Plaidstallions bring the SJ love regularly, but it’s difficult for me to write much about the toys themselves due to scarcity. I have a few more figures to share, but all require some
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Super Joe just doesn’t get enough attention in my opinion. I find its designs and sci-fi aspects interesting and colorful. The differently colored uniform variations bring to mind the original Trek outfits, and I dig the unique 70s sci-fi vibe, all the way down to the funky package art. SJ appeared in a few Christmas catalog entries during its short
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Sadly, the Super Joe packaging did not feature a full color card back. As a result, the packaging looks comparatively cheap compared to Kenner’s Star Wars and Hasbro’s later GI Joe offerings. Even so, it’s great to see many of the team together in one image fighting their foe, Gor. Other cross-sells pictured Luminos, another of the light fighting member
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Super Joe wasn’t long for the world as the follow-up to the Adventure Team. He did however make it into that most treasured of tomes for kids, the Sears Wishbook. The main line figures are featured on this page, along with playsets (including the rare White Shark Hunt). Joining Joe are some other interesting toy lines of the time, including
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Here’s something I never expected to run across. I’ve been aware of Google’s patent search for a while. It’s an interesting thing to check out if you’d like to peek into the weird world of copyright. It all seems very esoteric to me, particularly the fact that many of these patents don’t mention a figure’s name or even a toy
Read moreIt took a while, but I finally got to a Super Joe figure. Actually, I did an April Fool’s Day post a few years ago, but this time…it’s serious. Super Joe is the forgotten middle child of the GI Joe toyline. The other two ends of the brand’s timeline have their own respective army of fans, websites, clubs, product, and
Read moreIt’s been over a year since I posted a GI Joe inspired haiku here. I guess nothing has really struck me in a way that was truly inspiring. When I recently took a shot of a Luminos that I picked up on eBay, I was saddened, yet moved by the strange beauty of this broken toy. Inspiration struck… Translucent pieces
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Packaging sells toys, doesn’t it? We’re starting a new little feature that focuses purely on the packaging side of things. It’s The Power of Packaging. Like the other aspects of the brand that have been covered here at JAD, expect the unexpected. My tastes are always a bit eclectic. GI Joe has had a long history of striking marketing designs
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