Power of Packaging

The Power of Packaging: Takara Cardback

June 24, 2015 Rob B 7 comments

The Takara GI Joes of the 80s have always fascinated me, mostly because of the strikingly different package design. The explosion concept was changed into something a little more slick than its American counterpart. What I hadn’t seen back in the old days of Toy Shop and Tomart ads for these figures was the back of the card. What a

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Power of Packaging

The Power of Packaging: 1984 Mutt Cardback

June 4, 2015 Rob B 12 comments

The 1980s GI Joe line continued the tradition of compelling package art that began all the way back in 1964. The gritty, realistic paintings of Joe’s original incarnation sold a world of adventure via a cardboard coffin box. The Adventure Team era took things to a bold new level in selling a toy based on box art (what 70s kid

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Power of Packaging