Sadly, the Super Joe packaging did not feature a full color card back. As a result, the packaging looks comparatively cheap compared to Kenner’s Star Wars and Hasbro’s later GI Joe offerings. Even so, it’s great to see many of the team together in one image fighting their foe, Gor. Other cross-sells pictured Luminos, another of the light fighting member of the short-lived Joe super team.
In 1973, while the GI Joe line was well into its Adventure Team period, competitor Mattel introduced Big Jim, a less militaristic adventure and sports based 10 inch figure, as an alternative. Unlike Joe, Big Jim from its beginnings incorporated action features into the figures. The toys' biceps bulged when…
Super Joe just doesn't get enough attention in my opinion. I find its designs and sci-fi aspects interesting and colorful. The differently colored uniform variations bring to mind the original Trek outfits, and I dig the unique 70s sci-fi vibe, all the way down to the funky package art. SJ…
The Adventure Team morphed into the The realm of super heros when folks like Eagle Eye Joe and Bullet Man joined up. The caveman-like Intruders made up Joe's first real nemesis in his history. The 1976 JC Penney Christmas catalog featured not only GI Joe, but his also-ran adventuring competitor…
This reminds me very much of the packaging for pretty much every generic and knock-off action figure line of the ’80s.
It’s hard to believe that used to pass as a legitimate advertising. And, it occurred in my lifetime. How things change.
Leave Al Gor alone! He’s just trying to save the planet.