Ozone (1993)

When I came back to GI Joe collecting in the 90s, my collecting philosophy was very much one of picking and choosing. I was back into the brand, but wasn’t picking up each and every release. I saved that effort for the Toy Biz Marvel lines, at least for a while. Oops. Anyway, as I perused the Joe selection through

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Bullet Man (1975)

What do you do when you’re trying to breathe new life and interest into a product? Anything you can, of course. For Hasbro’s GI Joe brand over the years, that’s meant venturing into hitherto unknown areas of science fiction, fantasy, and even super heroics. It only stands to reason that a product whose existence has been fairly omnipresent over the

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Heavy Duty (2002)

Here began Hasbro’s infatuation with Heavy Duty, which continued until the GI Joe: Retaliation film pulled Roadblock back to the forefront of the brand as the team’s heavy machine gunner. Some fans at the time surmised that Hasbro was having some sort of rights issue with the name a la Hawk and others, but Roadblock appeared (alongside a later version

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