1982 JC Penney Christmas Catalog: GI Joe

Here’s the first offering of the Real American Hero line in the JC Penney Christmas Catalog. I find these catalog shots fascinating for several reasons: the often missing or incorrectly assembled vehicles, custom made diorama elements, and non-Hasbro accessories. This setup looks quite hastily assembled in comparison to later gorgeous displays featured in 1983 and 1984. First off, the GI

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Ordnance Carrier (Geewunner.com)

One of the most unique aspects of the GI Joe series since its inception in the 1960s has been its attention to minute detail and mundane accessories. Sure, every fighting soldier needs a uniform, helmet and weaponry, but they also require the necessities of food, shelter and supplies. From items like canteens and mess kits in the 60s to tents

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Dee-Jay (1993)

Poor Dee-Jay, stuck as an extra member of the less than popular Battle Force 2000. To further add to his misery, the guy debuted and died in the same comic issue. And don’t get me started about his funky boots. Possibly the explanation for his boots lies in BF2K’s mission as a testing ground for future weapons. Somewhere in 1986,

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Shuttle Crew Command Ring

Now I can finally be an official pilot for that shuttle I picked up at the flea market! Thankfully, this thing kinda fits my pinky finger. Now my Sgt. Slaughter figure won’t berate me every time I try to fly the Crusader around  my living room. I feel like a kid who got a cool Cracker Jacks prize–back when that

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Action Man Kick Boxer (1996)

Action Man in the 90s became a catch-all character, working in both the spy arena as well as sports themes. I suppose that shouldn’t be too surprising, as the UK’s cousin to GI Joe also delved into sports with a footballer and cricketer. In the 90s, sports were all about extremes, and this figure showcases the decade’s focus on out-there

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Short Fuze (1982)

As a kid, I had only Flash (my first Joe figure) and Snake Eyes in the straight arm format. Both figures were well loved by little me. Flash’s right thumb breaking off (a side effect of putting his laser rifle in his hand a lot). Snake Eyes often accompanied me on trips to visit relatives (there weren’t a lot of

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