I enjoy toy catalogs. Whether Christmas fare, local circular ads or highly specific retailer and Toy Fair presentations, it all hits me in the right place.
The Hasbro internal catalogs have always featured some of the best layout of product as well as (inadvertently) spotlighting interesting pre-production samples of well-known sets.
For the Adventure Team’s second year, the catalog highlights its members right up front, as well it should be. The figures were the stars after all, and continue to be an iconic reminder of how Joe could be a malleable property when given the proper direction.
I remember this time of year as a kid being filled with excitement and possibility. Fall meant a return to school, as well as the arrival of a new round of Christmas catalogs. In the days before collectors' magazines and the internet, they were the best source from which to…
Though I was disappointed about the Real American Hero line ending in 1994, I was excited by some of the vehicles coming in the new Sgt. Savage line. The P-40 Warhawk still impresses me, and this catalog page shows off the vehicles in nice detail. Gotta love that golden hour…
1982 reintroduced GI Joe for a new generation of kids. The first year also brought the first of many cross-sell catalogs, which were packaged along with boxed vehicles and accessories. From the get-go, Hasbro's 80s GI Joe marketing team was hitting on all cylinders. Compared to later catalogs, the 1982…
Even with the minimalist photo and brief write-ups, this page makes me interested in the team. Maybe I just spent too many hours staring at catalogs as a kid dreaming of all the toys I’d play with.
Even with the minimalist photo and brief write-ups, this page makes me interested in the team. Maybe I just spent too many hours staring at catalogs as a kid dreaming of all the toys I’d play with.
Interesting to see a Ginger Talking Commander…
Beat me to it.
It almost looks like six dudes standing in an elevator.