Two Million GI Joes are in Action!
That’s an impressive feat for a toy line in only its second year. This ad, which I found in a 1965 issue of the Justice League of America comic, touts Joe’s sales success as well as his presence as a TV star. I think most folks have seen the vintage commercials that propelled the toys into the American consciousness. It’s no wonder that the toys were a smash hit, considering the amazing sets, memorable theme song, and wide variety of equipment and figures shown. Years later of course, Joe would rise again to take the toy and TV world by storm, and also add comics to his list of conquests.
Let’s go with GI Joe!
I love old ads like this–I have a framed kiddie ‘tv guide’ from a 1967 Captain America comic, showcasing ABC’s Saturday-morning lineup: the ’67 Spider-Man, the Hanna-Barbera Fantastic Four, the Rankin-Bass King Kong, Journey to the Center of the Earth, George of the Jungle, and the old Beatles cartoon. They didn’t call it “America’s Best TV Comics” for nothing!
Lets go on an adventure! Ww2 movies must have made playing JOE fun.
Ahhhhhh, so that’s where “Let’s go with G.I.Joe!”
My favorite part is that it’s the Hassenfeld Bros company. Not even Hasbro, yet. Tells you what G.I. Joe meant to the company for sure.